Skip to main content

Meat and Shoes

I've been vegetarian. Pescetarian. Vegan. A vegan pescetarian, whatever that is. I also agree with most concepts of the paleo diet.

What does this have to do with? "This ain't no" nutrition lecture, but that'll come one day in the near future.  This is about dollar votes.

I don't like when the animals are tortured as they're raised. "But animals were made for man to eat." Hmm. Maybe so. But I don't think they were made for us to abuse relentlessly before eating. For us to force feed, alter genes, deform, and cage.

I think of my dollars as votes. I can't pay someone to torture chickens. I buy my eggs from a neighbors homestead, because I support her standards. I can't pay big dairy for milk (plus I don't think it's good for us), so I buy or make organic nut milk. That's where my votes go. I can't pay for someone to abuse and inject sweet cattle. I think of not just the product, but the people behind the product, and if I want to pay them for their actions.

Shoe companies obviously don't abuse or butcher animals to feed us. But when we purchase a pair of shoes, we are still voting. It's up for debate who makes the best shoes, but when we purchase a pair of shoes, we're voting for who we think the best shoe company should be.

Do you ever think about that- how your purchases progress or halt the growth of your sport? Do you pay attention to what athletes your favorite brands sponsor? Do they sponsor the events that you love to participate in? Do they promote the growth of the sport or the growth of their marketing team? Do they mix and mingle with little man or do they just set out to "buy" the fastest athletes?

After being involved in the production of virtually every type of running event for the last 8 years I've learned a lot. There is a stark contrast between the companies that view runners as dollar signs and the companies that view runners as people. I truly appreciate the companies that put their time into the sport and not just the marketing.

No, I'm not sponsored by any shoe company, nor do I have the desire to debunk the reputation of any major shoe company. BUT I do want to mention one of my favorite shoe companies, who I'm thrilled sponsors the Idaho Mountain Festival: La Sportiva.

This company doesn't just send a check and posters. They send their staff. They bring their athletes. Oh, and they also bring their product line for participants to demo throughout the weekend. It's a fantastic opportunity to not only look at their products, but to test out their shoes and get to know the people behind the company. Yes, it's a neat experience to run with the pros. Yet I think it's an even neater experience to run with masterminds behind the company who eat, breathe, and sleep running shoes.

I am so grateful that La Sportiva is coming back to the Idaho Mountain Festival in 2013. As the co-founder of the event, I am looking forward to my de-stress time that will be spent with the company chatting on trail runs while testing out their new shoes.

Oh, did I mention I love their shoes? The Crossover GTX easily outperforms any winter running shoe on the market hands down. (On heavy snow days, I'm the only member of my running clubs with dry feet). I've raced a couple of ultras in my Vertical K's, and I've enjoy how lightweight, comfortable, and cushioned they are.

Shoes and meat are not the same. But the concept of dollar voting- of taking that extra moment to think about who the company is, what they're promoting, and what they stand for- is the same regardless of how you "vote."

Ultra-runners go through a lot of shoes. At any given time I have at least 7 pairs of "active" running shoes. Often they are various brands. It's easy to know who my favorites are. It's also easy, after looking at company profiles and spotlights, to know why.


Popular posts from this blog

a new year; a wasatch akitu

“Think now history has many cunning passages, contrived corridors, and issues, deceives with whispering ambitions, guides us by vanities. …The tiger springs in the new year. Us he devours.”
another new year startled us today. somewhere between the late night meandering into a warm bed, after the clock already struck a replayed chime marking the change of calendar (for, we can DVR the change of year and play it in every time zone,) and after the morning coffee, sunrise, prayers, or routines—the time has changed, and so have we.
the Wasatch is a flurry, the new recreational pursuits settling into it as the heavy snow settles onto it. it has been a dense year of both snow and increased use of the snow.
although this mountain range sits above a major metropolitan area, it retains pockets of wild refuge still hidden from its’ own mountain refugees. these pockets of frozen time are still filled with change. no man steps into the same Wasatch twice, for it is not the same Wasatch, nor is it the…

Deadhorse 50k - the prose of race day thoughts

It was Friday, and I was driving south to meet a dear friend who was going to accompany me to the Deadhorse 50k race the following day. I left work and drove straight towards our meeting spot, the snowy wasatch skirted by golden brown foothills on my left, with foothills of similar caliber on my right.

Further south there was something rising from the hills on my right. There wasn't a stream or river to provide fog, was this dust? I tried to look for signs of wind; there was none.  Was this smoke? But the foothills were neither blackened nor glowing. Preoccupied with this strange phenomenon, I focused in as I approached the strange hills. The evening winter light was striking these hills directly, perhaps for the first time that day... and then I realized I was witnessing a rising water vapor, 'breath,' similar to seeing one's breath on a cold day.
The hills where breathing, sighing. Although I'd driven beside these hills countless times, and run across similar at …

that WEIGHTY issue

It's been said to us climbers that what we do is dangerous, and irresponsible. How could we risk our lives like this? And distance trail running, if it compromises our health why do it? How dare we take that time away from our families? And yet, to even make mention about a different lifestyle, one of weight, obesity, and all of the very dangerous and risky components it involves is socially disgraceful, insensitive, and cruel. I bring this up only to show how much weight, in general, is not "ok" to talk about. It's a sensitive subject, even, no, especially, for those of us already at a healthy weight who use our bodies to their fullest daily...

Now, this blog is about running, ain't it? Yep. So while there's a lot of "weight" we could cover in this "weighty" area, we'll just go over one. Running.
Running and weight are intertwined. I'd like to say that this post is primarily for the ladies, because we typically store more weight t…